King Charles III launches his very first perfume, and it costs “only” 170 euros
Last Thursday afternoon, Elizabeth II left us at the age of 96. “The Queen passed away peacefully at Balmoral this afternoon. The King and Queen consort will stay at Balmoral tonight and return to London tomorrow,” announced the British royal family in a press release.
Following the order of succession to the throne, it was Prince Charles, the son of Elizabeth II, who became King Charles III. And his reign risks shaking up the codes. The sovereign wishes to save on expenses. He is also renowned for caring about the environment. Charles III greatly appreciates nature, especially gardening and flowers. Finally, it was like a no-brainer that Her Majesty embarked on the creation of an eau de parfum.
A reference to his own gardens
King Charles III then teamed up with the British perfume house Penhaligon’s to imagine her very first fragrance. bearing the name of Highgrove Bouquet, this eau de parfum is already available for sale in Great Britain. His price ? 170 euros for a 100ml bottle.
But what juice contains this beautiful transparent bottle decorated with a pretty green bow? The son of Elizabeth II chose to play with notes of silver linden, mimosa and cedar; this directly echoing the King’s own gardens in the Highgrove House estate in the county of Gloucestershire.
A great initiative for the benefit of a charity association
Highgrove Bouquet is not a classic eau de parfum. Revealing delicate floral tones, this olfactory creation was also an opportunity for the king to do a good deed. Indeed, 10% of the profits made by the sale of Charles III’s perfume will be donated to a charity organization, The Prince’s Foundation. An association offering many programs and training to follow in many different fields.
This is not the first time that King Charles III has put his notoriety, his image and his love for nature to the benefit of a brand. Remember, in 2019 already, William and Harry’s father had launched his own line of clothing made from nettles from his garden, in association with the Vin+Omi brand.