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Kate Middleton’s favorite bag brand is coming to New York


This is a huge step forward for the Parisian leather goods brand. Polene, the French house founded in 2016, is opening its very first store in the city that never sleeps. On the initiative of a trio of two brothers and a sister (not so incidentally, the great-grandchildren of the creators of Saint-James) Polène is above all a family history which asks only to continue to write itself.

Polène opens its first store in New York

At the corner of the legendary Broadway and Broome Street boulevards, bogged down in the Soho district, that the first flagship de Polène takes up residence in New York. The challenge ? Remodeling the minimalist atmosphere, signature of the leather goods house, under the guidance of interior designer Valériane Lazard.

Like a hushed postcard, the intimate decor of this new address is unparalleled across the Atlantic. From floor to ceiling, each element seems to have been sculpted to measure to soak up the world of Polène. On their sides, the metal beams and the exceptional showcases, are a perfect alloy between the table in assembly of scraps of leather, which sits in the center of the room, signed by the Spanish artist Jorge Penadés.

A striking contrast with the travertine, the walnut wood that lines the walls, which, when assembled, create a singular and intimate harmony. Similarly, to enhance the customer experience, from the “glass room” there is a “’robotic arm capable of designing and personalizing the leather under the eyes of the customer” as the press release points out. An unprecedented customer experience, which goes hand in hand with carefully chosen ingredients, to reveal all the know-how of the house.

Polène, a success that crosses the oceans

For Polène, magic has worked since the launch of its very first model, the Number One bag. Recognizable among a thousand because of the voluptuousness of its curves, this it-bag is the first of a long series since the brand currently has sixteen collections, not counting small leather goods, micro bags and high-flying belts. Taking Madame Grès, Madeleine Vionnet or Mariano Fortuny as inspiration, the house exercises its know-how through remarkable folding work. Each bag, handcrafted in Spain, bears witness to the malleability of the leather which she has made her trademark. Polène’s New York store? A poetic space, which breathes a Parisian air over the city which is home to an endless list of the greatest artists.

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