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this fashion trend that we will see everywhere this fall 2022

Patagonia: the women’s fleece climbs the peaks

Gigi Hadid and her Sandy Liang fleece, “Bean Pullover”? If many dreaded it, others dreamed of it. Incredible but true as it is, the Polar jacket is about to steal the show from trench coats. A reversal of the situation which takes place not without reason, thanks to the fashion designers who have infiltrated it into their collections. Spotted at Dior SS23 man by Kim Jones, Fendi resort 2023, Coperni, Tommy Hilfiger and jacquemus Fall 2022, the polar gains altitude and doesn’t let go of style. Its major strength? All possible and unimaginable variations are considered to make fleece a real must have of the’fall 2022. Tattooed with a floral motif, adorned with stripes, a revisited tartan print and zipped with its signature zipper, the modern-day fleece has nothing to envy to the first prototypes.

The fleece: “one of the 100 most important inventions of the 20th century”

Sometimes worn by mountaineers, fishermen, sailors and frenzied explorers, the polar has become a true fashion essential over the years as it is appreciated for its revolutionary comfort and versatility. Although this fleece jacket, which is warmer and more resistant than wool, has made a name for itself, its appearance dates back almost to yesterday. And for good reason, the origins of the fleece go back only 50 years since it was in 1981 that it was imagined for the first time by the American company Malden Mills, renamed Polartec since. At the time, and still today, this material which consists of polyethylene terephthalate (PET) and other synthetic fibers is a real revolution in the textile and sports industry. A decade later, in 1991, the Time Magazine even goes so far as to list Polartec’s Polar Fleece as one of the 100 most important inventions of the 20th century.

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Patagonia woman: “ The Earth is now our sole shareholder

Avant-garde at heart and born sportsman, Yvon Chouinard founded Patagonia in 1972. Originally dedicated to eco-responsible technical outerwear, the American company recently changed hands. And for good reason, in a letter published on the official website of the Californian brand, Yvon Chouinard specified donating Patagonia to a trust, which will donate the profits to an association which campaigns for ecology.

An unprecedented decision, and yet in total adequacy with the values ​​of the billionaire, whose fortune in 2022 is estimated at 1.2 billion USD according to Forbes. While he could have put Patagonia on the stock market or sold his brand valued at three billion dollars according to the New York Timesthe businessman spoke on the subject. “One option was to sell Patagonia and give away all the money. But we couldn’t be sure that a new owner would maintain our values ​​or keep all of our employees.s”, before specifying that taking Patagonia public would have been a “disaster”.

Even listed companies with good intentions are under too much pressure to create short-term gains at the expense of long-term vitality and responsibility.“. Thus, in agreement with his wife and two children, Yvon Chouinard sold all of their shares for the (very) good cause. ” I never wanted to be a businessman. I started out as a craftsman, making climbing gear for my friends and myself before moving on to clothing. A gesture widely applauded in the press, and on social networks.

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